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 About Screen OutThe problem of tobacco in Hollywood has an answer: demand future youth-rated films be tobacco-free and break the ties between the entertainment and tobacco industries. The American Medical Association (AMA) Alliance has always been a strong, passionate advocate for the health of America's children and feels it is imperative to join national health groups and advocate for youth-rated films to be free of tobacco and its associated images. To raise awareness about the harm on-screen tobacco use causes and garner support for the Smoke Free Movies campaign, the New York State Department of Health and the University of California at San Francisco developed the national action program: Screen Out! Goals of Screen Out! In October 2006, the Alliance joined the Smoke Free Movies movement giving a powerful, national voice to the Screen Out! campaign. Through letter writing, petition and endorsement campaigns, the members of the AMA Alliance are creating national public awareness and building a strong base of support for the four solutions set forth by the campaign. The AMA Alliance has set three goals to be reached during the three-year duration of its Screen Out! campaign:
To achieve these goals we need the help of Alliance members along with organizations and individuals around the country who are committed to protecting children's health. Whether you decide to organize a petition drive, work with local partners on an endorsement, or simply write a personal letter, each member has the power to make a positive impact. To download tools and learn how to get involved in the campaign, click here.
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